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DFT+ for Distribution Organizations - Source Agnostic

Overview — DFT+ for Distribution Companies

Distribution companies operate across multiple operational systems — ERP, WMS, CRM, eCommerce, EDI, logistics, and supplier platforms. Each system captures transactions differently, creating inconsistencies that make reporting fragile and difficult to scale.

DFT+ (Dimension, Fact, Time) modeling separates operational system complexity from the analytics layer, providing distributors with stable, trusted data for reporting, planning, and AI-driven decisions.

Within DFT+, a SPOT (Single Point of Truth) defines the authoritative dataset for each core distribution concept — such as Customer, Item, Warehouse, Vendor, Sales Order, Inventory Position, and Revenue, Cost of Sales, GP, and Quantity metrics.

Each SPOT is implemented as a curated data-warehouse table, view, or calculation that uses SQL to deliver clean, clearly named fields — primary keys, foreign keys, and analysis attributes — ensuring dashboards, KPIs, and AI models remain stable even when source systems change.

Example — Customer SPOT

The Customer SPOT centralizes all attributes required for customer and channel analysis.

Data may originate from multiple sources:

  • ERP → Customer ID, credit terms, pricing class, billing information

  • CRM → industry, lead source, account owner

  • eCommerce → channel classification and digital behavior

  • EDI systems → trading partner identifiers

  • External datasets → territories, market segmentation, or enrichment data

The SPOT harmonizes and deduplicates customers across systems, enabling consistent analysis of:

  • customer profitability

  • channel performance

  • sales territory reporting

  • acquisition vs. retention trends

  • consolidated reporting after acquisitions or system migrations

Why DFT+ Matters for Distribution

Distribution businesses constantly evolve:

  • ERP upgrades or replacements

  • Warehouse expansions

  • Multi-company consolidations

  • New sales channels (eCommerce, marketplaces, EDI)

  • Supplier and logistics integrations

One of the primary goals of DFT+ is to keep reporting, analytics, and AI models stable through these changes.

Instead of rebuilding dashboards every time systems evolve, DFT+ preserves a consistent analytics foundation — allowing distributors to focus on improving operations, inventory turns, service levels, and margins rather than fixing reports.

Business Outcomes for Distributors

DFT+ enables reliable analysis across:

  • Inventory availability and turns

  • Fill rate and service performance

  • Gross margin by item, customer, or channel

  • Supplier performance and lead times

  • Order fulfillment efficiency

  • Demand trends and forecasting

By establishing SPOT datasets, distribution companies gain a durable analytics foundation that supports growth, system change, and data-driven decision making.

DFT+ Stages

Stage 1 — Source Mirroring: Creates a clean, fast, low-impact copy of raw source data, preserving lineage and keys.

Stage 2 — Data Warehouse: Builds the primary SPOTs (dimensions/facts) via SQL (or Python), applying cleansing and conformance, and defining clear columns plus surrogate/foreign keys..

Stage 3 — Analytics: Leverages analytics engines modeling (e.g., Domo, Looker, Power BI, Tableau), optimizing joins and aggregations where those tools perform best.

Stage 4 — Report, Dashboard, and KPI Templates: This is an extensive and customizable library of reports, dashboards, and KPIs that plug-and-play on Stage 3.

Stage 1 - Source Mirroring

DataSelf ETL+ is a powerful, easy-to-use tool for source mirroring.

You can design this Stage from scratch (click the following list of ETL+ 430+ No-code Data Sources), or accelerate optimized mirroring with our pre-mapped ETL+ Pre-mapped Source Systems.

Stage 2 - Data Warehouse

Stage 2 is housed in a SQL data warehouse (usually SQL tables/views). It transforms ERP-specific structures into the standardized model used by reports and dashboards (as in DataSelf Stages 3–4 templates).

Changing Stage 2 logic automatically propagates to all downstream reports and dashboards. For example, changing the Gross Profit calculation to absorb freight in Stage 2 will automatically show Gross Profit with freight absorbed in all downstream reports, dashboards, and AI models.

Table Name

BI Template Code

_D_Account

CA, CO, CM, CT

_D_Acct_Address

CA, CO, CM, CT

_D_Appointment

FS

_D_Branch

All

_D_Company

All

_D_CustAddress

AR,CA,EO, ER,ES,ET,PM,SI,SO

_D_Customer

AR,CA,CF,IP,EO,ER,ES,ET,PM,SI,SO

_D_CustomField

TBD

_D_eCommerceOrder

EO

_D_Employee

PY

_D_Equipment

FS

_D_GL_Acct

AR, GF, GT, SI, SO

_D_GL_SubAcct

AR, GF, GT, SI, SO

_D_Item

EO, ER,ES,ET,IO, IH, IP, IT, PO, SI, SO

_D_Lead

CA, CM, CO, CT

_D_Location

IO, IH, IP, IT, PO, SI, SO

_D_Marketing_Email

CM

_D_Opportunity

CO

_D_Project

PM

_D_Salesperson

AR, CA, PM, SI, SO

_D_ShipTo

EO,ER,ES,IO, IH, IP, IT, PO, SI, SO

_D_Technician

FS

_D_Territory

 CA,CO,CM,CT,EO,ER,ES

_D_Ticket

CT

_D_Vendor

AP, IT, PO

_D_Warehouse

IO, IH, IP, IT, PO, SI, SO

_F_AP_Aging_Today

AP

_F_AR_Aging_Today

AR

_F_Cash_Flow_Projection

CF

_F_CRM_Contact_Activity

CA

_F_CRM_Marketing_Email

CM

_F_CRM_Opportunity

CO

_F_CRM_Ticket

CT

_F_EO_Order

EO

_F_ER_Returns

ER

_F_ES_ShoppingCart

ES

_F_ET_Traffic

ET

_F_GL_Financials

GF

_F_GL_Transaction

GT

_F_GoogleAnalytics

GA

_F_IN_Inventory_Planning

IP

_F_IN_On_Hand_Today

IO

_F_IN_On_Hand_History

IH

_F_IN_Transaction

IT

_F_Payroll

PY

_F_Project_Management

PM

_F_Purchase_Order

PO

_F_Sales_Invoice

SI

_F_Sales_Order

SO

_T_DataAsOf

All

_T_Date

All

_T_Period

GF, GT, IH

Stage 2 DFT+ - A SQL Statement Example

Example from ETL+ transformation: mapping ERP tables to the target _D_Item DFT+ table.

image-20241004-033314.png

Stage 3 - Star and Galaxy Schemas

Implemented in conjunction of MS SQL, Power BI and/or Tableau, the DFT+ turns Stage 2 data into fast, ready-to-use datasets.

DFT+ Star Schema Example

The following exemplifies how the Sales Invoice DFT+ tables are linked in DataSelf’s out-of-the-box templates in a star schema arrangement. This model works in reporting tools such as Power BI, Tableau, and Excel.

image-20241004-034020.png

DFT+ Galaxy Schema Example

The following exemplifies how DFT+ tables are linked in DataSelf’s out-of-the-box templates in a galaxy schema arrangement. This model works in reporting tools such as Power BI, Tableau, and Excel.

A key benefit of a galaxy schema is easy reporting across multiple fact tables in a single report. Click the image to zoom in.

image-20250702-150803.png

Stage 4 - Downstream (Report, Dashboard, and KPI Templates)

This is comprised of KPI+, our extensive and customizable library of report, dashboard, and KPI templates that plug-and-play to Stage 3.

Click the following links to learn more:

Key Words: single source of the truth, ETL templates, data warehouse templates, analytics templates, tds, tdsx, twb, twbx, pibx.

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