Tableau Enterprise: Google Analytics
_Google_Analytics: Tableau Enterprise Templates
This page describes DataSelf Enterprise’s customizable Tableau Templates for Google Analytics (GA).
KPI: A key performance indicator. Examples: a Report such as "Yearly Revenue"; a Dashboard widget (e.g., a chart from the GA4 Demographics dashboard); a Data Source measure (e.g., Total Users from the _GA_DemographicRegion Data Source); a Data Source dimension (e.g., the Region dimension that provide the list of regions from a data source).
Dashboards
A Tableau Dashboard contains one or more Tableau Worksheets and/or other objects such as webpages.
Dashboard Naming Convention:
“Tableau Workbook name (twb file)”: “Tableau Dashboard name (view name)”
Reports (60+ KPIs)
A Tableau Report is a Tableau Worksheet with a grid or chart. Report Naming Convention:
Main report of a Workbook: “Tableau Workbook name (twb file)”
Slices of the main report: “Tableau Workbook name (twb file)”: “Tableau Worksheet name (view name)”
DFT Report and Dashboard List
GA Demographics - GA4 Demographics (22 KPIs)
GA Demographics - Weekly (1 KPI)
GA Demographics - Country (1 KPI)
GA Demographics - Region (1 KPI)
GA Demographics - City (1 KPI)
GA Demographics - Age (1 KPI)
GA Demographics - Gender (1 KPI)
GA Demographics - Language (1 KPI)
GA Demographics - Interest (1 KPI)
GA Demographics - All KPIs (1 KPI)
GA EcommPurchases - GA4 EcommPurchases (22 KPIs)
GA EcommPurchases - Weekly (1 KPI)
GA EcommPurchases - Country (1 KPI)
GA EcommPurchases - Region (1 KPI)
GA EcommPurchases - City (1 KPI)
GA EcommPurchases - Age (1 KPI)
GA EcommPurchases - Gender (1 KPI)
GA EcommPurchases - Language (1 KPI)
GA EcommPurchases - Interest (1 KPI)
GA EcommPurchases - All KPIs (1 KPI)
Data Sources
Data Sources allow users to easily and quickly do ad hoc analysis and customize reports, dashboards, and stories. This properly deployed Data Source will contain data from your GA refreshed on a schedule (e.g., every night, hour, or minute).
A Tableau Data Source (tds or tdsx file) contains data and a data model that prepares your raw data for powerful reporting. Data Sources include dimensions, hierarchies, measures, and parameters that can be used in reporting. Data sources' (tdx or tdsx files ) data come from source systems' tables (e.g., Item table from your ERP) and are modeled via Tableau Creator (Tableau Desktop and/or Prep).
The following is the list of pre-configured GA data sources:
The following shows more details of a pre-mapped data source.
Subject to change without notice. The actual templates can be slightly different than the documented ones.